BumpStop.com (a.k.a The BumpStop) is a popular
internet-based automotive enthusiast website based in Firestone,
Colorado. If was founded in 1993 by Garrett Bragalone.
History and Growth
In 1993, Garrett, a college freshman at the Colorado School of Mines,
was introduced to a brand new computer lab on campus. Within this
lab, a new form of communication was taking place - the network.
Out with the text based Internet Gopher machines, and in with new
PCs with an application called, NCSA Mosaic (first graphical web
browser), which connected to the World Wide Web. Intrigued with
the the power of the internet, Garrett quickly was on the bandwagon
on learning basic html code as it became available.
With the free campus student home pages in reach and a lack of
information on a the world wide web for car enthusiasts, a web site
dedicated to one of Garrett's hobbies, lowriders, classics, and
customs cars was born! He contacted all his custom car buddies and
put together a collection of pictures to scan in on the campus'
brand new black/white scanner. Armed with pages of custom cars and
descriptions, he submitted his site to Jerry's Guide to the World
Wide Web at Stanford which is now the famous Yahoo! BumpStop was
actually the first page under the automotive section!
As thousands of hits and emails poured in, Garrett realized the
potential of his site and finally obtained bumpstop.com and moved
his site to an official Internet Service Provider. It has had many
over the years.
The name of the site, BumpStop, came to be from the well known,
cheap, and quick trick in the custom car world to lower you vehicle
was to remove the rubber/poly urethane bushings from the vehicle's
a-arms to obtain minimum ride height.
BumpStop has had millions of visitors, featured on TV, radio, numerous
magazines, newspapers, and won many web awards. It's often imitated,
but never duplicated.
Revenue Model Revenue for The BumpStop is mostly generated on targeted
online advertising, sales of branded merchandise (cups, t-shirts,
stickers), and occasional affiliate programs.
Services BumpStop.com is dedicated any cars deemed 'cool', but its
main focus is on the Lowrider, Custom Car, Sport Truck, Classic
Car, Tuners, Hot Rod, and Automotive Art community.
Picture Gallery - Offers thousands of pictures of owners rides
and complete descriptions
Videos - Custom Car videos
Classifieds - unique free and paid classifieds dedicated to
the custom car community niche
Forums/Message Boards - Trouble issues, get opinions
RSS Feeds - get the latest site news/information to your desktop
and mobile device
Chat Rooms - open chat rooms to discuss automotive topics
Industry News - automotive news related to the site's audience
Car Show Listings - allows users to post and search for car
Car Club Listings - allows users to post and search for car
clubs around the world
Looking for ideas to invest, acquire, expand, and grow into a unique
automotive community, different than all the other custom car web
ComputerLife - Best Car Web Sites - July 1997 ; Ziff Davis
ComputerWorld - Automotive Buzz - December 1997 ; Ziff Davis
DenverPost - Cruisin' on the Digital Highway - 2003
you interested in advertising one of the most popular custom cars
sites on the 'Net? Reach hundreds of thousands of people ranging
in age from 12-35 years old! Our site reaches ~4,000 unique people
a day, and upwards of 85,000 unique loyal fans a month (and it keeps
growing!). Each of our visitors turn on average 45+ pages a visit.
Add that up and it equals ~150,000+ pages are shown every single
day! Reach a select audience, you will not be disappointed.
We've also have a reliable (over 10,500 responses) demographic survey.
Some of our current targeted advertisers are, Autoconnect, Dealernet,
GMC, Chevy, Pontiac, Carparts, Ford, Discount Tire, BFGoodrich and
many more! BumpStop is also a prime advertising target for auto
related TV shows (King of Cars), and Movies (Fast and the Furious).